Fragrance houses

Alfred Dunhill

37 fragrances, mapped across five axes.

What the Alfred Dunhill range is made of

57% of the 37 Alfred Dunhill fragrances Zenyra has mapped contain bergamot. A house can be described by what it returns to, and Alfred Dunhill returns to bergamot more than to anything else — across 37 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads drier than the catalogue as a whole: sweetness averages 0.29 against 0.40 across all mapped fragrances. The margin is modest — this is a house closer to the centre of taste than to any edge of it.

One idea, or many

The Alfred Dunhill range spreads 0.110 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2005.

Where Alfred Dunhill sits

Warmth0.43 vs 0.49 catalogue
Projection0.53 vs 0.51 catalogue
Risk0.39 vs 0.34 catalogue
Texture0.48 vs 0.48 catalogue
Sweetness0.29 vs 0.40 catalogue

Every Alfred Dunhill fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,320 fragrances. To find where your own taste sits, take the fragrance quiz.