Louis Vuitton

What the Louis Vuitton range is made of

Across the 18 Louis Vuitton fragrances Zenyra has mapped, the materials that recur most are rose (39%), bergamot (39%), iris (22%). No single note dominates, which is itself a choice — this is a house that works across a palette rather than around a signature material.

On Zenyra's five axes the house reads more projective than the catalogue as a whole: projection averages 0.56 against 0.51 across all mapped fragrances. The margin is modest — this is a house closer to the centre of taste than to any edge of it.

One idea, or many

The Louis Vuitton range spreads 0.102 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2018, which places this house firmly in the current era of perfumery rather than the archive.

Where Louis Vuitton sits