Viktor & Rolf

What the Viktor & Rolf range is made of

Across the 7 Viktor & Rolf fragrances Zenyra has mapped, the materials that recur most are cinnamon (43%), tobacco (43%), vanilla (43%). No single note dominates, which is itself a choice — this is a house that works across a palette rather than around a signature material.

On Zenyra's five axes the house reads warmer than the catalogue as a whole: warmth averages 0.67 against 0.49 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Viktor & Rolf range spreads 0.120 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2015.

Where Viktor & Rolf sits