Shiseido
6 fragrances, mapped across five axes.
What the Shiseido range is made of
67% of the 6 Shiseido fragrances Zenyra has mapped contain freesia. A house can be described by what it returns to, and Shiseido returns to freesia more than to anything else — across 6 releases that is a position rather than a coincidence.
On Zenyra's five axes the house reads more textured than the catalogue as a whole: texture averages 0.61 against 0.48 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.
One idea, or many
Shiseido releases variations on a theme. Measured as the average spread of its fragrances across all five axes, the range scores 0.098 — narrow. Someone who likes one Shiseido fragrance is unusually likely to like the next, and someone who dislikes one probably will not find the exception further down the range.
The median release year across the mapped range is 2012.
Where Shiseido sits
Every Shiseido fragrance
These are the same five axes behind The Fragrance Taste Index, which maps all 5,323 fragrances. To find where your own taste sits, take the fragrance quiz.