Fragrance houses

Rihanna

10 fragrances, mapped across five axes.

What the Rihanna range is made of

50% of the 10 Rihanna fragrances Zenyra has mapped contain musk. A house can be described by what it returns to, and Rihanna returns to musk more than to anything else — across 10 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads sweeter than the catalogue as a whole: sweetness averages 0.69 against 0.40 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Rihanna range spreads 0.127 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2013.

Where Rihanna sits

Warmth0.55 vs 0.49 catalogue
Projection0.56 vs 0.51 catalogue
Risk0.38 vs 0.34 catalogue
Texture0.41 vs 0.48 catalogue
Sweetness0.69 vs 0.40 catalogue

Every Rihanna fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,320 fragrances. To find where your own taste sits, take the fragrance quiz.