Fragrance houses

Jo Malone

38 fragrances, mapped across five axes.

What the Jo Malone range is made of

Across the 38 Jo Malone fragrances Zenyra has mapped, the materials that recur most are amber (21%), vanilla (16%), cedarwood (13%). No single note dominates, which is itself a choice — this is a house that works across a palette rather than around a signature material.

On Zenyra's five axes the house reads cooler than the catalogue as a whole: warmth averages 0.43 against 0.51 across all mapped fragrances. The margin is modest — this is a house closer to the centre of taste than to any edge of it.

One idea, or many

The Jo Malone range spreads 0.127 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2015.

Where Jo Malone sits

Warmth0.43 vs 0.51 catalogue
Projection0.46 vs 0.51 catalogue
Risk0.33 vs 0.34 catalogue
Texture0.50 vs 0.48 catalogue
Sweetness0.40 vs 0.40 catalogue

Every Jo Malone fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,308 fragrances. To find where your own taste sits, take the fragrance quiz.