Fragrance houses

Jo Malone

38 fragrances, mapped across five axes.

What the Jo Malone range is made of

Across the 38 Jo Malone fragrances Zenyra has mapped, the materials that recur most are amber (24%), vanilla (16%), vetiver (13%). No single note dominates, which is itself a choice — this is a house that works across a palette rather than around a signature material.

On Zenyra's five axes the house reads smoother than the catalogue as a whole: texture averages 0.36 against 0.48 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

Jo Malone covers ground. The average spread across its range is 0.142 — wide enough that liking one Jo Malone fragrance tells you comparatively little about the rest. Houses like this reward exploring the catalogue rather than trusting the name.

The median release year across the mapped range is 2015.

Where Jo Malone sits

Warmth0.43 vs 0.49 catalogue
Projection0.45 vs 0.51 catalogue
Risk0.33 vs 0.34 catalogue
Texture0.36 vs 0.48 catalogue
Sweetness0.40 vs 0.40 catalogue

Every Jo Malone fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,320 fragrances. To find where your own taste sits, take the fragrance quiz.