Jimmy Choo

What the Jimmy Choo range is made of

56% of the 27 Jimmy Choo fragrances Zenyra has mapped contain patchouli. A house can be described by what it returns to, and Jimmy Choo returns to patchouli more than to anything else — across 27 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads safer than the catalogue as a whole: risk averages 0.17 against 0.34 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Jimmy Choo range spreads 0.114 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2018, which places this house firmly in the current era of perfumery rather than the archive.

Where Jimmy Choo sits