Fragrance houses

Jennifer Lopez

14 fragrances, mapped across five axes.

What the Jennifer Lopez range is made of

50% of the 14 Jennifer Lopez fragrances Zenyra has mapped contain orange blossom. A house can be described by what it returns to, and Jennifer Lopez returns to orange blossom more than to anything else — across 14 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads smoother than the catalogue as a whole: texture averages 0.36 against 0.48 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Jennifer Lopez range spreads 0.125 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2005.

Where Jennifer Lopez sits

Warmth0.43 vs 0.49 catalogue
Projection0.52 vs 0.51 catalogue
Risk0.33 vs 0.34 catalogue
Texture0.36 vs 0.48 catalogue
Sweetness0.47 vs 0.40 catalogue

Every Jennifer Lopez fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,320 fragrances. To find where your own taste sits, take the fragrance quiz.