H&M
2 fragrances, mapped across five axes.
What the H&M range is made of
50% of the 2 H&M fragrances Zenyra has mapped contain vetiver. A house can be described by what it returns to, and H&M returns to vetiver more than to anything else — across 2 releases that is a position rather than a coincidence.
On Zenyra's five axes the house reads drier than the catalogue as a whole: sweetness averages 0.15 against 0.40 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.
One idea, or many
H&M releases variations on a theme. Measured as the average spread of its fragrances across all five axes, the range scores 0.085 — narrow. Someone who likes one H&M fragrance is unusually likely to like the next, and someone who dislikes one probably will not find the exception further down the range.
The median release year across the mapped range is 2019, which places this house firmly in the current era of perfumery rather than the archive.
Where H&M sits
Every H&M fragrance
These are the same five axes behind The Fragrance Taste Index, which maps all 5,323 fragrances. To find where your own taste sits, take the fragrance quiz.