Estée Lauder

What the Estée Lauder range is made of

71% of the 17 Estée Lauder fragrances Zenyra has mapped contain jasmine. A house can be described by what it returns to, and Estée Lauder returns to jasmine more than to anything else — across 17 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads cooler than the catalogue as a whole: warmth averages 0.41 against 0.51 across all mapped fragrances. The margin is modest — this is a house closer to the centre of taste than to any edge of it.

One idea, or many

The Estée Lauder range spreads 0.102 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2009.

Where Estée Lauder sits