Burberry

What the Burberry range is made of

Across the 38 Burberry fragrances Zenyra has mapped, the materials that recur most are musk (32%), amber (24%), rose (24%). No single note dominates, which is itself a choice — this is a house that works across a palette rather than around a signature material.

On Zenyra's five axes the house reads safer than the catalogue as a whole: risk averages 0.18 against 0.34 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Burberry range spreads 0.120 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2014.

Where Burberry sits