Britney Spears

What the Britney Spears range is made of

61% of the 23 Britney Spears fragrances Zenyra has mapped contain vanilla. A house can be described by what it returns to, and Britney Spears returns to vanilla more than to anything else — across 23 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads sweeter than the catalogue as a whole: sweetness averages 0.75 against 0.40 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Britney Spears range spreads 0.111 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2007.

Where Britney Spears sits