Fragrance houses

Atkinsons

5 fragrances, mapped across five axes.

What the Atkinsons range is made of

60% of the 5 Atkinsons fragrances Zenyra has mapped contain vetiver. A house can be described by what it returns to, and Atkinsons returns to vetiver more than to anything else — across 5 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads bolder than the catalogue as a whole: risk averages 0.44 against 0.34 across all mapped fragrances. The margin is modest — this is a house closer to the centre of taste than to any edge of it.

One idea, or many

Atkinsons releases variations on a theme. Measured as the average spread of its fragrances across all five axes, the range scores 0.095 — narrow. Someone who likes one Atkinsons fragrance is unusually likely to like the next, and someone who dislikes one probably will not find the exception further down the range.

Where Atkinsons sits

Warmth0.50 vs 0.51 catalogue
Projection0.53 vs 0.51 catalogue
Risk0.44 vs 0.34 catalogue
Texture0.52 vs 0.48 catalogue
Sweetness0.31 vs 0.40 catalogue

Every Atkinsons fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,323 fragrances. To find where your own taste sits, take the fragrance quiz.