Fragrance houses

Aesop

9 fragrances, mapped across five axes.

What the Aesop range is made of

56% of the 9 Aesop fragrances Zenyra has mapped contain vetiver. A house can be described by what it returns to, and Aesop returns to vetiver more than to anything else — across 9 releases that is a position rather than a coincidence.

On Zenyra's five axes the house reads drier than the catalogue as a whole: sweetness averages 0.17 against 0.40 across all mapped fragrances. That is a wide margin, and it is the clearest thing the data says about this house.

One idea, or many

The Aesop range spreads 0.107 across the five axes — neither a house built on one idea nor one that covers the whole map. There is a recognisable centre with real variation around it.

The median release year across the mapped range is 2021, which places this house firmly in the current era of perfumery rather than the archive.

Where Aesop sits

Warmth0.50 vs 0.51 catalogue
Projection0.44 vs 0.51 catalogue
Risk0.42 vs 0.34 catalogue
Texture0.52 vs 0.48 catalogue
Sweetness0.17 vs 0.40 catalogue

Every Aesop fragrance

These are the same five axes behind The Fragrance Taste Index, which maps all 5,323 fragrances. To find where your own taste sits, take the fragrance quiz.